Google uses 21 times more bandwidth than it pays for…

As per the First-Ever study of U.S. consumer Internet usage, Google uses 16.5% of all U.S. consumer internet traffic in 2008, the study estimates, and that share is predicted to grow to 25% in 2009, and 37% in 2010.

‘Google is by far the largest user of Internet bandwidth, Google’s share of bandwidth usage is rising rapidly, and that Google’s bandwidth use is orders of magnitude greater than its payment for its cost’. The study claims.

Precursor LLC released a first-ever research study of U.S. consumer Internet bandwidth usage and costs with the objective of estimating how much bandwidth Google uses and pays for. The data confirm the study’s core hypotheses, that: Google is by far the largest user of Internet bandwidth, Google’s share of bandwidth usage is rising rapidly, and that Google’s bandwidth use is orders of magnitude greater than its payment for its cost.

The study estimated Google used 16.5% of all U.S. consumer Internet traffic in 2008, and that share is estimated to grow to 25% in 2009 and 37% in 2010. What drives this conspicuous bandwidth consumption is Google’s search bots regularly copy every page on the Internet, some as frequently as every few seconds, and Google’s YouTube streams almost half of all video streamed on the Internet.

The study estimated Google’s payment to fund just the U.S. consumer broadband Internet segment to be approximately $344 million in 2008 or 0.8% of U.S. consumer’s flat-rate monthly Internet access costs of $44.0 billion. Thus Google’s 16.5% share of all 2008 U.S. consumer bandwidth usage, is ~21 times greater than Google’s 0.8% share of U.S. consumer bandwidth costs – or an implicit ~$6.9 billion subsidy of Google by U.S. consumers.

Study available here..

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